Dom and I built Upstream without outside investment. Customers fund the product through their subscriptions, so their needs shape what we build.
We want to keep that connection as the product grows. The closer we are to the people using it, the easier it is to tell which problems are worth solving.
A small team has to be deliberate
Our customers have serious broadcasting needs. A channel that stays live continuously keeps needing infrastructure whether our team is at their desks or having dinner.
Automation is how we make that workable. The more routine operation the platform can handle, the more attention we have for customers, product decisions, and the problems that actually need a person.
Headcount on its own says very little about the value a company can deliver. I’m much more interested in what a team has made repeatable.
The first product opened the door
We started with continuous streaming. Creators uploaded their videos, arranged their programming, and let Upstream keep the channel live from the cloud.
This year we added Live Studio and multistreaming. A customer can now produce a live show, send it to several platforms, and use the same product for their channel between live appearances.
The pricing follows the same idea: one stream, one price, every workflow. As customers add streams, they pay us more. They don’t need to buy a separate product to do the next part of their broadcast.
The next stage is reach
We’ve expanded what the product can do. Now the work is helping more creators, teams, and broadcasters see where it fits into their workflow, including people already using established streaming tools.